About the Authors

Abbie Leibowitz, M.D. is cofounder, Chief Medical Officer and EVP of Health Advocate, Inc., and a nationally recognized authority on managed care, clinical management, quality assurance and medical data and information systems. He is board certified by the American Board of Pediatrics and is a fellow of the American Academy of Pediatrics. He formerly served as Chief Medical Officer at Aetna U.S. Healthcare.

Martin Rosen is cofounder, Chief Marketing Officer and EVP of Health Advocate, Inc., and an accomplished marketing executive with broad-based experience. Before co-founding Health Advocate, he served as Head of Communications for Aetna U.S. Healthcare, and previously served as Senior Vice President and Chief Marketing Officer for NYLCare Health Plans.

Abbie Leibowitz, M.D.Martin Rosen